Shopping Local This Saturday in Omaha
I'll be out of town this Saturday, which is a bit of a shame because I have a feeling that this Small Business Saturday is going to be the best Small Business Saturday Omaha has ever seen.
Small Business Saturday is actually trademarked by American Express and was first observed in 2010 as a fresh-pressed cure for the Black Friday hangover. As someone who would almost always prefer to give (and receive!) a gift that was thoughtfully chosen from a well-edited shop, I just think it's the best collective marketing campaign for retailers ever.
AmEx has certain expectations of the businesses they promote for Small Business Saturday, so not all retailers officially participate in the branded event. But nearly all local businesses are doing something ad hoc to incentivize shoppers to pop in. I asked a few of my favorite Omaha stores what their plans are.